nuTravel Rebrands to Traverse Technologies

DALLAS, Texas – August 13, 2023 – Today at the GBTA Convention 2023, nuTravel President and CEO Michael Harbin announced the rebrand of the company to Traverse Technologies, an organization dedicated to empowering suppliers to transform their web apps into corporate-direct booking platforms that address the needs of corporate customers of all sizes.  

Drawing on deep industry and technology experience, the Traverse team offers suppliers and corporate travel buyers more options without compromising program requirements, governance or user experience. Traverse’s solutions allow suppliers and travel managers to integrate direct booking while providing the necessary services to business travelers within a tailored corporate program.

“When you look around the travel industry, many technology providers add more complexity and cost to legacy solutions. By extending outdated processes, customer needs and user experience are often overlooked,” said Michael Harbin, who became nuTravel’s president and CEO earlier this year. “Our solutions are designed to meet travel managers and travelers where they are through preferred brand experiences, giving them more choice and flexibility with fewer technology layers. We’re helping suppliers and corporations of all sizes, including large, global brands, remove barriers and enable new distribution strategies that deliver tangible benefits.”

Traverse is also welcoming Aeromexico to its growing list of airline partners, focusing on the airline’s business in Mexico under Aeromexico Corporate. Traverse is currently working with the airline to continue the development of its booking platform, which will be a significant enhancement to aeromexico.com for corporate customers. Aeromexico joins Air Canada, Delta Air Lines, United Airlines and WestJet as airlines partnering with Traverse, with more expected to join in the coming months.

“Traverse Technologies is adding solutions to Aeromexico’s distribution toolkit to provide customers with the best omnichannel purchase experience when shopping for and buying our premium and ancillary products,” said Rasti Martos, SVP, eCommerce, Sales Development, and Distribution at Aeromexico. “We appreciate the Traverse Technologies team for their support in creating an innovative and tailored solution that furthers our distribution vision.”

Visit www.traverse.tech to learn more about their customized booking solutions.

About Traverse Technologies:

Traverse Technologies, an ARC company, moves the travel industry forward with the first and only direct corporate retailing solutions purpose-built for travel suppliers. Our tailored solutions integrate e-commerce, data management, user/traveler administration, and in-depth reporting to enhance suppliers’ corporate business offerings. By extension, travel buyers gain access to transformative application technologies, robust administration tools and the capability to deliver a preferred traveler experience. For more information, please visit www.traverse.tech.